Premiering on December 3, Sekonda is set to go live with its “time with gifting” ad campaign.

To be shown across ITV and multi-channel, the brand is aiming to capture the humour associated with receiving unwanted gifts.

The overreaching message from the campaign is to position Sekonda as the perfect gift this Christmas that will be well received by the recipient.

Ahead of the campaign, Sekonda brand manager, Helen Carnall, said: “In a challenging market place we are delighted that the Sekonda Brand is committed to supporting the trade through these difficult Covid-19 times and investing in this campaign.

Adding: “We hope that it helps pull back sales for all of our Retail partners.”

There are four executions of the campaign featuring top selling lines across the Sekonda range, consisting of the ever popular Midnight Blue (model 1634), the Crystal Rose Gift Set (model 2924G) and from the SEKSY collection Blue Rocks (2758) and Edge (2867).

Time Products, home to Sekonda, Accurist and Seksy watch brands, has announced the retirement of its top two executives: managing director David Merriman and Trevor James, managing director of Sekonda.

They will continue to support the business as it transitions to a new all-female commercial leadership team headed by Alison Forrestal, who becomes chief executive officer, and Kara Groves, who is the new commercial director.

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Time Products promotes an all-female commercial team as company veterans retire