Imagine owning an advent calendar that has a spectacular luxury watch behind every door.

That is what CHRONEXT has created in the form of a giant wooden cabinet with a piano lacquer finish and is as tall as an average man at 1.77 metres.

Like your Cadbury’s advent calendar, it has 24 doors taking you through to Christmas Eve.

Unlike your typical chocolate version, the calendar conceals top end timepieces in a cleverly lit space behind every door.

CHRONEXT is opening one of the doors and revealing a new watch every day from now until Christmas via its Instagram page.

The watches and the giant advent calendar can be bought for €1.25 million.

A handful of watches have been disclosed ahead of time including an Audemars Piguet Royal Oak Double Balance Wheel Openworked; a Patek Philippe Nautilus Ref. 3712 with a moon phase complication and the rare “Four Dot Dial”; and an A. Lange & Söhne Richard Lange Jumping Seconds with a one-second constant-force escapement — a limited edition of 100 pieces.

CHRONEXT promises watches from Rolex, Vacheron Constantin and Arnold & Son will also be contained in the advent calendar.