Kelly Yoch has been appointed as Watches of Switzerland Group’s client relations director.

Yoch had been serving as Senior Patek Philippe Consultant at Tiffany & Co for North America.

It forms a newly created position for the Watches of Switzerland US division which is publicly traded at the group level on the London Stock Exchange.

In her new position, Yoch will focus on client relations and development for Watches of Switzerland and will report to Damian Otwinowski, vice president of retail for WoS New York and Boston.

Prior to her role as Senior Patek Philippe Consultant for Tiffany & Co., Yoch held a number of positions in the luxury space including overseeing fine jewelry at Saks Fifth Avenue, serving as the general manager of Tourneau and as sales consultant for Hamilton Jewelers.

In a 2020 GQ article detailing Yoch’s impact in the watch industry, she was deemed “the most important person in the watch world” and “the high priestess of horology” by the discerning and elite watch collecting community who have vowed to follow her every move.

David Hurley, executive VP of Watches of Switzerland, said: “We are thrilled to have Kelly join our team during a pivotal year for Watches of Switzerland in the United States.

“Kelly’s dedication to her clients embodies the level of hospitality and personalization that Watches of Switzerland has become known for in the industry.  We look forward to having her expertise on board and continuing to grow our success in the North American market.”

Kelly Yoch added: “The Watches of Switzerland Group is redefining what the future of watch selling looks like. I am elated to join this evolution during such a period of growth for the Group in the US market and continue to develop their loyal client base.”